A-A Film Pitch: Shadows - Powerpoint

Homework: Target Audience Profile

My film's primary target audience is 15-30 year old males, as they are the typical target audience for Action and Adventure.  As this is a film of the superhero sub-genre, which was originally derived from comic books, comic fans are a prominent secondary audience.

My Film's USP

Rogue superhero saves the world from an over-zealously lawful superhero-controlled dystopia.

A-A Film Pitch: Shadows

Synopsis:

·         Equilibrium:  An order of superheroes called the Order rule the world, ‘protecting’ it from ‘evil’ in an overly zealous fashion.  They take all newborns that demonstrate super abilities, and brainwash them into servitude.  The result is a hyper-intolerant dictatorship run by superheroes where the smallest transgressions of the meticulously crafted laws results in a life sentence.  Thus, the world is cowed into saccharine goodness, save for the rough underground slums hidden from the eyes and minds of the Order by the powers of it's leader. 

·         Disruption:  Jared Black, the protagonist, lives rough in the hidden slums, thus escaping detection.  He therefore remains undiscovered as he develops superpowers allowing him to solidify and control darkness and shadow.  Jared decides to use them to fight the ‘good’ superheroes of the Order and joins forces with a secret force of rebels aiming to overthrow them.  The rebels mount an assault on the stronghold of the Order, and attempt to kill or disband them.  Jared faces off with his powers against the leader of the Order, known as Argent, and managing to rebuff his mind control, Jared wins, killing him.

·         Restoration:  With the Order overthrown, the world quickly descends into a state of anarchy, free from the Order, which is overthrown.  The anarchy eventually subsides, and new civilisations begin to form.

Influences:
Superhero comics and films in general.

Target Audience:
As a superhero/fantasy film, the target audience is 15-25 year old males.

Marketing Plan:

The film is aiming for a mainstream audience, so a wide release and advertising campaign is necessary.

•     Film

–        Release Date: Friday, January 20^th, 2012

–        Mainstream release: To be played in most cinemas

•     Posters

–        Bus Shelters: 20/10/11 (– 3 Months)

–        Buses: 20/12/11 (-1 Month)

–        Town Centres: 06/01/12 (-2 Weeks)

–        Cinemas: 06/01/12 (-2 Weeks)

–        Newspapers: 13/01/12 (-1 Week)

•     Trailer

–        Teaser released in cinemas: 20/09/11 (– 4 Months)

–        Official Trailer released in cinemas: 20/11/11 (-2 Month)

–        Teaser released on TV: 20/01/12 (Release)

•     Website

–        Put up: 20/10/11 (– 3 Months)

–        Advertises DVD and soundtrack when released

Ideal Staff/Casting:

·         Director(s): The Wachowskis (Formerly the Wachowski Brothers)

·         Producer(s): The Wachowskis (Formerly the Wachowski Brothers)

·         Jared Black: Johnny Depp

·         Argent: Hugo Weaving