My Film Proposal: Trailer Storyboard

Apologies, it appears page 4 was scanned twice, so there is a repeat of it. Again, if the pencil is too hard to see, I have the original in my media folder if required.

Selected Scenes for My Film's Trailer

1.  Animated Comic-Style exposition/opening
2.  The abduction of babies with powers, and Jared's mother's escape
3.  Jared using his powers for the first time
4.  Montage of action-y clips
5.  Establishing shots of the city and the slums
6.  Final fight scene between Jared and Argent
7.  The Title (with institutional information)

My Film Proposal: Storyboard (Document)

A document version of my storyboard, thus in much better quality, to make it easier to read the text.



Unfortunately, it appears that due to conversion errors, the document version is in fact worse than the scanned version.

My Film Proposal: Shot List

There are some differences between this and my storyboard, as I did not change all of the edits I made to the storyboard here.

My Film Proposal: Storyboard

Please forgive the lack of clarity on some pages, as the scan did not come out terribly well.  I do have the original with me in my media folder if required.
Liam Shadows Storyboard (Scan)

Film Marketing Research Task: Avatar

Avatar's marketing campaign consisted/consists of:

• A website -
• A teaser trailer - simply a montage of intriguing shots and scenes from the film to grab attention.
• A normal trailer - containing the normal codes and conventions of A-A trailers.
• An interactive trailer - interactivity is a very useful tool as it can often be fun or interesting to use.
• Several posters - Placed at/on buses, bus stops, cinemas, etc. according to size, shape, and content.

The most notable merchandise includes:

• Various books about the film, ranging from sticker books to 'The Science of Pandora'.  These cross-platform mediums can act as advertising, but most likely are generally aiming for extra revenue.
• Games, including chess, video games for several consoles, and a mobile game.  Again, same as before, in terms of advertising and bous revenue.
• DVD and Blu-ray copies of the film, as well as special and collector's editions.  These are useful for keeping the film in the minds of people after it has stopped being shown, so could be useful to prompt buying of more merchandise, or keep up popularity for sequels.
• Soundtracks, for people who enjoyed the music.  This is particularly useful for keeping the film in the minds of the public as music can be listened to at any time, and will remind the listener of the film.
• Action figure toys of many of the characters, most notably several variations of the main characters in different attire or with different accessories.  These were not kept in shops very long, indicating subpar popularity, but are still available to buy online.

I believe that the marketing stategy was reasonable, with good posters, trailers, and a website, as one would expect.  It was all of a very high quality, and was released and advertised effectively, however, there was nothing inherently special about the marketing strategy, and for such a celebrity of a film, I think a creative and unique marketing ploy would have been useful, and could have further impacted upon the film's success.

Moodboard to represent men and women in A-A films

I have learnt that in action and adventure films, both male and female gender stereotypes have been relied upon heavily in the past and were used to great effect.  However, as society becomes less sexist, a greater variety of roles have been played by both genders.  There has especially been a widening of the types of roles that women are able to play in action and adventure, such as the introduction of the 'action heroine'.  In my moodboard, I demonstrated awareness of the above by portraying women in traditionally male roles, and men in traditionally female roles, so as to show the diversity now embraced by the film industry.  I also placed contrasting images of characters next to each other to demonstrate the diversity of role that a single character can enjoy.

Edited [A-A Film Pitch: Shadows]

The PowerPoint version of this presentation 

Synopsis:

·         Equilibrium:  An order of superheroes called the Order rule the world, ‘protecting’ it from ‘evil’ in an overly zealous fashion.  They take all newborns that demonstrate super abilities, and brainwash them into servitude.  The result is a hyper-intolerant dictatorship run by superheroes where the smallest transgressions of the meticulously crafted laws results in a life sentence.  Thus, the world is cowed into saccharine goodness, save for the rough underground slums hidden from the eyes and minds of the Order by the powers of it's leader. 

·         Disruption:  Jared Black, the protagonist, lives rough in the hidden slums, thus escaping detection.  He therefore remains undiscovered as he develops superpowers allowing him to solidify and control darkness and shadow.  Jared decides to use them to fight the ‘good’ superheroes of the Order and joins forces with a secret force of rebels aiming to overthrow them.  The rebels mount an assault on the stronghold of the Order, and attempt to kill or disband them.  Jared faces off with his powers against the leader of the Order, known as Argent, and managing to rebuff his mind control, Jared wins, killing him.

·         Restoration:  With the Order overthrown, the world quickly descends into a state of anarchy, free from the Order, which is overthrown.  The anarchy eventually subsides, and new civilisations begin to form.

Influences:

Superhero comics and films in general.

Target Audience:

As a superhero/fantasy film, the target audience is 15-25 year old males.

Marketing Plan:

The film is aiming for a mainstream audience, so a wide release and advertising campaign is necessary.

•     Film

–        Release Date: Friday, January 20^th, 2012

–        Mainstream release: To be played in most cinemas

•     Posters

–        Bus Shelters: 20/10/11 (– 3 Months)

–        Buses: 20/12/11 (-1 Month)

–        Town Centres: 06/01/12 (-2 Weeks)

–        Cinemas: 06/01/12 (-2 Weeks)

–        Newspapers: 13/01/12 (-1 Week)

•     Trailer

–        Teaser released in cinemas: 20/09/11 (– 4 Months)

–        Official Trailer released in cinemas: 20/11/11 (-2 Month)

–        Teaser released on TV: 20/01/12 (Release)

•     Website

–        Put up: 20/10/11 (– 3 Months)

–        Advertises DVD and soundtrack when released

Ideal Staff/Casting:

·         Director(s): The Wachowskis (Formerly the Wachowski Brothers)

·         Producer(s): The Wachowskis (Formerly the Wachowski Brothers)

·         Jared Black: Johnny Depp

·         Argent: Hugo Weaving